Value Creation and Financial Highlights of ELG
Felina
Premium quality
lingerie since 1885
Well-established player in an
intimate wear niche focused on
premium bras, slips and other
intimate wear products.
Two
-
distinct
and
complimentary premium brands
Felina and Conturelle.
Newest addition Senselle is a
fusion collection.
Recently launched a new Move
by Conturelle activity line in
its collection. For summer '19
Felina also reintroduced a
swimwear line.
Vertical integration.
integration. The
combination of in-house large-
scale fabrics and lace
production by Lauma and
strong end-product and
distribution experience by
Felina.
Close customer proximity
through regional sales
subsidiaries focusing on
department stores as well as
fashion and lingerie retailers.
Low risk, asset-light
business model, due to
growing core business with
high share of NOS (never-out-
of-stock) products.
High internal value-add from
product design and collection
management to two own
production sites in Hungary
that secures highest quality
standards and short lead times.
Over 100 years of brand
heritage and excellent product
fit with loyal end customers
obtaining a low degree of price
sensitivity.View entire presentation