2016 - ANOTHER STRONG YEAR

WING STOP Brand Sentiment (% Positive Social Comments) 115% 90% 65% PASSIONATE & ENGAGED FANS Brand Sentiment & Conversation Volume Top 20 US Restaurant Brands HIGH Panera Cheesecake Factory. BREAD DQ Applebee's FIVE GUYS BURGERS and FRIES W NATABURGER LOW DUNKIN DONUTS Pizza Hut Olive Ganden 40% 0 1,000 Source: Netbase 2016 Industry Report: US Restaurants Jamba Juice. WING STOP Krispy Kreme DOUGHNUT - Domino's Tim Hortons CHIPOTLE MEXICAN GRILL KFC TALKI TACO BELL LOW 2,000 Brand Conversation Volume (Mentions per $1MM in Revenue) BEK&JERRY'S HIGH 3,000 4,000 11

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