Q1 2024 Results - Investor Presentation
Key Highlights - Q1 2024 Commercial Performance - Focus on E-commerce
THOM
Q1 2024 Results - Investor presentation • March 15, 2024
E-commerce increase in Net Sales reached +9% in Q1 2024 with
still a very profitable pattern as Contribution rate remains stable.
E-commerce P&L - LFL perimeter - Q1 2023, Q1 2024
In Єm
Q1 2023
Q1 2024
Var. %
France
18.3
19.8
8.1%
Italy
2.7
3.0
11.1%
RoE
0.7
0.9
32.3%
Network sales Ecommerce
21.8
23.8
9.3%
France
6.8
7.7
13.7%
Italy
0.7
0.6
-14.8%
RoE
0.2
0.1
-39.1%
Network Contribution - Ecom.
7.7
8.4
9.6%
KPI Network Contribution rate Ecommerce
France
36.9%
38.8%
1.9 pp
Italy
25.5%
19.6%
(5.9)pp
RoE
33.0%
15.2%
(17.8)pp
Group
35.3%
35.4%
0.1 pp
(*) Network contribution is pre-IFRS, as accounted in the management accounts
The Group continues to work on its digitalization via the e-commerce but also via other channels like
click&collect, shipfrom-store, social selling, e-reservations...
The level of digital sales (e-commerce, sales 2.0. ...) reached 10% of Network Sales in France in Q1 2024
(+0.7pp vs. Q1 2023).
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