Investor Presentaiton
Main financial education programs
In 2021, we launched our biggest financial
education action yet, the "Sua Vida Financeira com
Pro. Liao" (Your Financial Life with Prof. Liao) show.
It was broadcasted by Globo News, produced by
Globo's Business area in partnership with the C6
Institute, and shown weekly for ten months during
the breaks of "Jornal das Dez" (Ten O'Clock News).
The videos are available in a special section on G1 -
"Sua Vida Financeira".
-
"Sua Vida
Financeira com
Prof. Liao" Show
Reach
5.5
million
people on TV
38
million
people online
We made available to 123 C6 Bank IME and JP
clients a financial education program focused on
credit management. Lasting six weeks, the training
aimed to generate positive behavior change in the
students' financial lives and show how everyone can
have a healthy relationship with their own finances
and with bank credit. The follow-up of students
after the course showed a reduction in defaults
compared to the public that did not take the course.
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