Snap Inc Results Presentation Deck

Business Highlights (Continued) We expanded our product and partner ecosystem: We introduced 3D Bitmoji in Profiles, which enables Snapchatters to express themselves with a 3D version of their digital avatar, and over 170 million Snapchatters have engaged with their 3D Bitmoji Profile since launch. ● ● ● We introduced My Places, a new feature on the Snap Map where Snapchatters can find personalized recommendations of places to eat and visit based on their friends' interests. ● We launched our Run for Office Mini, allowing Snapchatters in the U.S. to explore hundreds of opportunities to run for public office based on their interests and location. We expanded our offering for advertisers: We launched our 'Open Your Snapchat' marketing campaign, which invites both consumers and advertisers to experience augmented reality, unlocking hundreds of custom experiences localized to several different markets across the globe. We partnered with HBO Max to launch a new Mini where Snapchatters in the U.S. can stream full-length episodes of popular HBO Max shows simultaneously with their friends. We launched our Birthday Mini, allowing Snapchatters to see their friends' birthdays and send personalized greetings, which was used by over 10 million Snapchatters in the first 21 days after launch. We introduced Snapchat Trends for advertisers, which highlights popular keywords shared among the Snapchat community and helps advertisers better engage their audience. We introduced Campaign Lab, which allows advertisers to better track and analyze their split tests to gain insights for future campaigns. We announced The AR Lab, our partnership with WPP to help clients build and deliver immersive experiences on Snapchat using AR. We announced the launch of Arcadia, our new global creative studio for branded AR, which will develop new technology and deliver impactful and effective AR experiences to brand and agency partners. LO 5

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