Investor Presentaiton

A flexible price-pack architecture to drive consumption and profitability ARCACONTINENTAL +20 SKUS only for regular Coke in Mexico MXP PACKAGE NON RETURNABLE 34% MXP FORMAT $6 -355- ml VR SINGLE SERVE $6 $6 Coca-Cola $34 2.0 Ref Pet 3.0 NR 600 PET $10 $13 $20 $25 48% 52% 66% Low elasticity SKU's Protect affordability RETURNABLE MULTISERVE (multi-serve & Returnable) Leverage on single serve presentations 17

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