Etalon Group Mortgage and Real Estate Market Insights
Nationwide sales & marketing network supports sustainable contracting
Powerful sales network across the country
Regional population actively buys apartments in Moscow and St. Petersburg
Murmansk
Apatity
Arkhangelsk
Severodvinsk
SPMA
Cherepovets
Petrozavodsk
Yaroslavl
MMA
Izhevsk
Ekaterinburg
Ukhta
⚫ Norilsk
Salekhard
Nadim
• Noviy Urengoy
Siktivkar
Noyabrsk
Surgut
Chelyabinsk
Novosibirsk
Etalon Group's sales offices / representatives
Established relationships/ partnerships
with local sales agencies
Nizhnevartovsk
Tomsk
Etalon Group's regional sales geography(1)
Share of total
Region
contracts
Leningrad
6.3%
Khanty-Mansiysk AD
2.9%
Krasnoyarski krai
2.5%
Murmansk
2.4%
Yamalo-Nenets AD
2.0%
Kamchatski krai
1.7%
Khabarovski krai
1.7%
Petropavlovsk-
Kamchatskiy
Yakutia
1.6%
Yakutsk
Magadan
Other Russian regions
17.8%
Mirniy
Foreigners
0.6%
Total:
39.6%
● Neryungri
Khabarovsk
Blagoveshchensk
Usolye-Sibirskoye
Irkutsk
Uzhno-
Sakhalinsk
The Group's flats are sold in 14 out of
15 richest Russian regions
Average income per capita (US$)(2)
Nenets AD
Yamalo-Nenets AD
Vladivostok
⚫ Nakhodka
2075
1776
Moscow
1727
Chukotka
1534
Magadan
1331
Sakhalin
1251
Khanty-Mansiysk AD
1233
Tyumen
1138
Kamchatski krai
Murmansk
1080
1020
Moscow region
1016
984
Yakutia
972
Sverdlovsk
964
Khabarovski krai
Russia average
929
804
Etalon Group's target regions
• Etalon Group sales force is focused on the regions with the largest income per capita
Key markets: SPMA and MMA
•
• 36 cities covered with 13 sales offices in St. Petersburg and 15 more sales offices
nationwide
• External professional marketing and sales service agents engaged nationwide
(1)Source: company data for the 2Q 2014
(2) Average monthly cash income per capita, Rosstat's estimates as of FY13, average USD/RUB fx rate in 2013 31.91
Etalon Group
Saint Petersburg
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