Arla Foods Annual Report 2020
Management Review
Our Strategy
Our Brands and Commercial Segments Our Responsibility Our Governance
Our Performance Review
Our Consolidated Financial Statements
Our Consolidated Environmental, Social and Governance Data
INTERNATIONAL (CONTINUED)
Apetina
ORIGINAL
DANO
CONFORME
DANO
MILK
Goodness
Arla
Baby Me
MIDDLE EAST AND NORTH AFRICA
Our strategic agenda in the Middle East and North Africa progressed
ahead of expectations in 2020. Revenue grew by 17.5 per cent to
record-high revenue of EUR 748 million in the region. The growth was
mainly driven by our core brands Puck®, LurpakⓇ and KraftⓇ. At the
same time, our biggest market Saudi Arabia posted unexpectedly high
branded volume driven revenue growth of 26.9 per cent, and we also
increased our market shares considerably in UAE and Kuwait in core
categories. Keeping especially our front line sales force safe during
Covid-19, we managed to operate at almost full capacity at all times,
which turned out to be a big competitive advantage.
WEST AFRICA
Despite a turbulent year with market lockdowns and economic downturn,
we grew our strategic brands across West Africa and managed a profit
improvement through proactive price management. Revenue for the
region grew by 8.6 per cent to EUR 133 million, mainly driven by Ghana
and Senegal. The weakened oil price caused reductions in bulk volumes,
but consumer products continued to grow. Devaluation of the Nigerian
Naira was neutralised by active price management. We successfully entered
into the evaporated milk segment in Senegal seeing good opportunities to
grow products outside our main powder category across West Africa.
CHINA
Our Chinese business performed well in 2020 with revenue growth
of 24.3 per cent to EUR 190 million, primarily driven by the milk
category. As expected, we did not grow exports of Early Life Nutrition
products after a year of high sales in 2019. Through our partnership
with Mengniu, cheese and butter export sales grew by 73 per cent.
The successful launch of liquid LurpakⓇ contributed to the strong
profit and growth in the business.
SOUTH EAST ASIA
Indonesia was challenged by the impacts of Covid-19 and did not
meet our expectations of growth, while other main markets in South
East Asia increased revenue. Overall, revenue totalled EUR 171
million, unchanged from last year. In Bangladesh, DanoⓇ became
the number one dairy brand in the market for the first time ever.
By focusing on affordable ranges and digital ways of working with
our foodservice customers we achieved profitable growth of
18 per cent. In Indonesia, our Organic Early Life Nutrition launch
was impacted by the challenges of building brand awareness and
converting consumers during Covid-19.
NORTH AMERICA
Despite a volatile domestic milk price and significant duty increases in
the US, revenue increased by 6.2 prer cent to EUR 270 million in
2020. The US saw a remarkable increase in consumer demand for
Arla® brand products during Covid-19, and Canada saw a strong
increase in the cooking assortment, driven by ApetinaⓇ and local
brand Tre StelleⓇ. This more than offset the decline in foodservice in
both countries. Furthermore, the local production sites benefitted
from very high capacity utilisation and were at the same time able to
limit the organisational impacts of the pandemic to a minimum.
REST OF WORLD
Rest of world, including Australia, Russia and Latin America, delivered
strategic branded volume driven revenue growth of 9.5 per cent and
total revenue of EUR 463 million. Covid-19 influenced our foodservice
business negatively, whereas retail sales increased. The growth was
driven by increased in-home consumption, which especially LurpakⓇ
benefitted from, growing by 16.8 per cent. Also our On-The-Go
Starbucks Iced Coffee business grew by 23 per cent overall with
particularly high growth rates in Poland, Italy and Switzerland.
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