Continued Strong EBITDAR Margins
Investments in Technology Driving Future Benefits
Passenger Service System
Principal IT system supporting
reservations and departure
control operations
Branded Fares
Re-introducing branded fares
and fixed buy-across
Fuel Management System
Petroleum administration,
inventory control and
expenditures system
$100M in Annual
Incremental Benefits
0
Better partner integration
Improved efficiency
Improved shopping
$20M in Annual
Incremental Benefits
Increased fare differentiation
Improved product recognition
Increased customer buy up
$3M in Annual
Incremental Benefits
To provide visibility to fuel
movements from refinery to
wing
Mobile 3.0
.
AC mobile application upgrade
Plusgrade
•
To allow customers to bid on
premium seats
OTHER TECHNOLOGY INVESTMENTS
SmartSuite
.
To replace operating system on
critical digital devices
Customer Relations System
To replace customer relations and
baggage claims system
Workday
New HR system
Data Roadmap
Improved enterprise data capabilities
CYBERSECURITY: Increased security and reduced vulnerability
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