ANNUAL INTEGRATED REPORT 2021

36 ANNUAL INTEGRATED REPORT 2021 | AXTEL = AXTEL INNOVATION MODEL The Axtel Innovation Model has allowed us to generate value for customers and employees. APPROACHES INTRA PRENEURSHIP OPEN INNOVATION TECHNOLOGICAL INNOVATION INNOVATION PROCESS DESIGN SPRINT LEAN 663 STRATEGIC FORESIGHT DESIGN THINKING CROWD CHALLENGE STARTUP Innsight Innsight is a digital platform for innovation and continuous improvement where employees propose ideas and then comment, enrich, and assess them to receive resources for their implementation. In 2021, Innsight achieved 37% employee engagement with initiatives that contributed to the company's digitalization and automation. 73 ideas were implemented, of which 56 were for digitalization. Expected profits for the year totaled Ps. 226 million in operating expenses and CAPEX. DIGITAL SPACE PHYSICAL SPACE CORPORATE ACCELERATOR TECHNOLOGY LABORATORY Innovation Hub INNSIGHT INNOVATION HUB NAVE RELEASES RESULTS CONTINUOUS IMPROVEMENT DIGITAL INNOVATION DISRUPTIVE INNOVATION TECHNOLOGY PARTNERS INNOVATIVE CUSTOMERS AXTEL LABS ORGANIZATIONAL STRUCTURE AND INCENTIVES TRANSFORMATION AND INNOVATION STRATEGY CEO LEADERSHIP Innovation Hub is a physical space where creativity and ideas are structured to develop solutions. It consists of two centers, Business Innovation and Technology Innovation, and is located on the Innovation and Technology Campus (CIT). During the pandemic we continued to implement health and safe distance measures, relying on digital tools to conduct remote and hybrid sessions. AB

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