Investor Presentaiton

27 Operational Highlights Tactical Marketing IDH's tactical marketing programs are focused on driving patient and test volumes, especially in the higher-margin walk-in patient category Walk-in patients are typically Egypt's most vulnerable citizens, hurt most by inflationary pressures and most often without healthcare insurance arrangements. MB IDH deploys marketing tools including: Gatherings for physicians In-house Points Redemption Program Discounts on packages of chronic disease tests As walk-ins are less apt to spend on lab tests, marketing campaigns aimed at these higher-margin patients seek to raise awareness of particular diseases - especially lifestyle diseases such as diabetes and high cholesterol - and the importance of regular testing. BIOST Partnership with the National Bank of Egypt for more affordable payment methods CRM programs, e.g. phone apps and SMS messages with results Nationally appropriate mix of above-the- line tools, including outdoor and digital marketing INTEGRATED DIAGNOSTICS HOLDINGS Channel-specific tools and activations

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