McDonald's Investor Presentation Deck
McDonald's strategic evolution...
1950s
15MFD $15
MCDONALD'S
FAMOUS
HAMBURGERS
BUYEM BY THE BAG
Kroc meets brothers Dick and Mac McDonald at
their restaurant in San Bernardino
Kroc becomes the national franchising agent for
the McDonald brothers
Kroc forms McDonald's System, Inc. to issue
McDonald's franchises under license from the
McDonald brothers
100 millionth hamburger sold by McDonald's
1960s, 1970s & 1980s
McDonald's
CEN SOON
McDonald's Corporation buys the exclusive rights
to the McDonald's name and operating system from
the McDonald brothers
First location outside the U.S. opens
McDonald's expands globally to Tokyo, Amsterdam,
Munich, and Sydney
The Big Mac, Egg McMuffin, Happy Meal, and
Chicken McNuggets are invented and launched
The first drive thru opens
3View entire presentation