Saga's Superbrand Strategy
49
SAGA MEDIA
MEDIA AS A FUNNEL FOR GROUP AUDIENCE
Known user
arrives via
Data enrichment workstream
Monetisation workstream
email
Unknown
user via a
search
query
A
Referred
user via an
external
channel
e.g.
Facebook
Users interact
with content,
links and
advertisements
Ads are sold at
a lower-yield
based
primarily on
volume
On-site behaviours
are matched
between user sets
to create a more
defined cohort
Users help
improve our
ability to
deliver more
targeted
content
Ads are sold
at a higher
yield based on
better
customer
data
Registration units
are introduced to
unknown users who
have proven
stickiness,
converting them to
known users
Group
products and
services sold.
Saga LTV
realised
Capital Markets Event - Saga's Superbrand Strategy
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