Zeta Growth Drivers and Catalysts

Why We Win Zeta's Marketing Platform, Powered By Proprietary Al + Data, Creates Omnichannel Experiences And A Flywheel For Our Customers Better Outcomes Better Experiences Resolve to Identity More Data ZETA MARKETING PLATFORM Better Insights ZETA Opportuntes Audiences 4 Campaigns Opportunities 7,642,312 Market D/D One Oply 11,523,124 84,000 4,300 Competition Conversation Find but wha Recommended actions a (Viewst Emal New Contacts 65,200 Send a targeted Superbowl email to the superfans at the halftime show Only 1d the sp Anic anal at han p Customer ged brodtw Live mar See y Messaging Get ready to take a major action to change your business model toppeste 33 Experiences Brand presence Future marketing intelligence Audience htt Run Programmatic campaign for customers reopening procedures The New Casping on ring the Get ready to take a major action to change your business model 3 ΑΙ In 2Q'21, Zeta added over 30 new logo customers and won over half of its engagements, replacing and beating Adobe, Oracle, Salesforce and other marketing software providers ZETA 7

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