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Statewise Market Share Feb 15- Jan 16 All India (U+R) Delhi Punjab LHO Volume Saliency Proportion % ADHO Market Share % (Vol) Urban Rural Total Urban Rural 61% 39% 58% 55% 63% 6% 100.0% 57% 4% 73% 27% 53% 52% 57% Haryana 6% 83% 17% 58% 56% 69% HP-JK 1% 45% 55% 53% 48% 58% Rajasthan 8% 48% 52% 47% 49% 45% Uttar Pradesh 22% 46% 54% 64% 61% 68% Uttaranchal 1% 64% 36% 58% 53% 67% Assam 3% 43% 57% 60% 58% 62% NE 2% 60% 40% 44% 40% 50% Bihar 5% 50% 50% 76% 69% 83% Jharkhand 2% 63% 37% 70% 67% 75% Orissa 9% 59% 41% 63% 59% 68% West Bengal 1% 64% 36% 46% 42% 53% Gujarat 5% 73% 27% 54% 50% 66% Madhya Pradesh 9% 55% 45% 61% 59% 63% Chattisgarh 4% 49% 51% 74% 64% 83% Maharashtra 8% 72% 28% 58% 60% 54% Karnataka 1% 76% 24% 61% 60% 66% Andhra Pradesh 2% 84% 16% 34% 37% 20% Tamil Nadu 1% 88% 12% 25% 28% 1% Kerala 0.2% 91% 9% 23% 23% 26% Source: New AC Nielsen Retail Audit Report, MAT DEC 2015 8

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