Investor Presentaiton
EVOLUTION OF OUR COMPANY
Royal Enfield is the global leader in the 250cc - 750cc, mid-segment motorcycles. With ~90% market share in the Indian mid-size
segment, we have rapidly grown our presence across the world with more than 950 retail touchpoints across 60+ countries. Our
world-class motorcycles are segment leading, in all key markets across Europe, Americas and the Asia-Pacific.
With a vision to grow the middleweight segment, we are focused on bringing a complete ecosystem of pure motorcycling to riding
enthusiasts across the world. We have an exciting repertoire of rides and events that have fuelled the leisure riding culture globally. Our
wide range of riding apparel, gear, and motorcycle accessories are the means of self-expression.
With our line-up of evocative, world-class motorcycles along with several initiatives to grow the pure motorcycling ecosystem, we are well
on our way to becoming the first premium global consumer brand from India.
1901
1st Royal
Enfield
Motorcycle
Produced
Legendary
Bullet was
born
1932
1955
Royal Enfield
forms
Enfield India
with
Madras Motors
INVESTOR PRESENTATION
May 2023
Eicher
Acquires
Enfield
India
1994
2008
UCE Classic
& Bullet
350
Launched
2010
India's 1st
Adventure
motorcycle -
Himalayan
was Launched
2013
2017
2016
Twins
Platform
Launched
2018
2019
J-Platform
introduced
with the
Meteor 350
2020
2021
500cc
UCE Exports
Begin
1st Motorcycle
Rolled out of Royal
Enfield's 2nd
manufacturing
Plant at Oragadam
& New BRI
Introduced
Royal Enfield's
3rd Manufacturing
Facility begins
operations at
Vallam & UK Tech
Centre
Studio
Store
Format
Introduced
in India
The All
New
Classic 350
Entering
a new
phase of
evolution
2022
8
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