Financial Results Presentation Q2
Financial Results Presentation Material
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Mercari US―Holiday Season Marketing Initiatives/Product Updates
Successfully implemented an online coupon promotional campaign during the holiday season to
capture seasonal demand and acquire new users, as well as to activate existing users.
Although the impact on the total GMV is still small, Mercari Local and BNPL payment service
continue to drive transaction volumes of high unit price goods and contribute to new user
acquisition.
Holiday season campaigns
Contribution to new user acquisition
MERCARI
Deal Day: 12 Days of Gifting
Uke terms Handbags
Every hout the first 100 shoppers get o 530 coupon
MERCARI
12 Days of Listing
$20
Here's your coupon reward."
20%
10%
Implemented daily campaigns specifically
for high-demand categories during the
holiday season
1. BNPL (Buy Now, Pay Later): Service started in September 2021 in partnership with Zip
mercari
About 20% of BNPL buyers
are first-time Mercari
buyers
About 10% of new users
choose "Mercari Local
only" when listing for the
first time
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