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Initiatives to Achieve Carbon Neutrality: Battery EV Strategies Toyota Times
TOYOTA
LEXUS
On December 14, 2021, Toyota held a briefing on
its battery electric vehicle (BEV) strategy.
Toyota announced at the briefing that it is
boosting its plans for BEV sales in 2030 from 2
million to 3.5 million units and that Lexus is aiming
for BEVS to account for 100 percent of its sales in
Europe, North America, and China by the same
year, followed by BEVS accounting for 100 per-
cent of its sales globally starting in 2035.
These ambitious figures and the array of
planned-for-launch BEVS on the stage at the
briefing led some observers to suggest that
Toyota, which had been viewed by some as not
having a positive position on BEVS, had changed
its policy and shifted to focusing on BEVS.
However, in his presentation, President Akio
Toyoda stressed the importance of having diverse
Photographs by Noriaki Mitsuhashi / N-RAK PHOTO AGENCY
options. He also shared his sentiments regarding
the people of the automotive industry. The follow-
ing is a selection from his remarks.
Toyota's Part for Carbon Neutrality
Today, I would like to talk about Toyota's
strategy for achieving carbon neutrality-par-
ticularly our strategy for battery electric vehi-
cles (BEVS), which represent one of the most
promising options.
I believe that achieving carbon neutrality
means realizing a world in which all people
living on this planet continue to live happily. We
want to help realize such a world. This has
been and will continue to be Toyota's wish and
our mission as a global company.
For that challenge, we need to reduce
CO2 emissions as much as possible, as soon
as possible.
Toyota Reveals Full Lineup
of Battery Electric
Vehicles: Toyota's Briefing
on BEV Strategies
We are living in a diversified world and in
an era in which it is hard to predict the
future. Therefore, it is difficult to make every-
one happy with a one-size-fits-all option.
That is why Toyota wants to prepare as
many options as possible for our customers
around the world.
We believe that all electrified vehicles can be
divided into two categories, depending on the
energy that they use.
One category is that of "carbon-reducing
vehicles." If the energy that powers vehicles is
not clean, the use of an electrified vehicle, no
matter what type it might be, would not result
in zero CO2 emissions.
The other category is that of "carbon-neutral
vehicles." Vehicles in this category run on
clean energy and achieve zero CO2 emis-
sions across the whole process of their use.
We at Toyota will do our utmost to realize
such vehicles.
The Toyota bZ Series Revealed
The Toyota bZ means going "beyond Zero."
Our goal is not merely to reduce CO2
emissions and other negative impacts to zero.
Our goal goes beyond that, to freedom of
movement and fun to drive for all.
For the bZ series, we developed a dedicated
platform for BEVs to meet the diverse needs of
the global market.
We will not only add BEV options to existing
vehicle models but will also offer a full lineup of
reasonably priced mass-production models,
such as the bZ series, to meet the needs of all
kinds of customers.
Toyota Strengthens BEV Lineup
to Keep Offering Options for
Everyone (Full Text of President
Toyoda's Presentation)
By doing so, we hope to deliver to custom-
ers around the world unique and beautiful
styling, the fun-to-drive aspects of BEVS, and
the experience of a life with BEVS.
Offering a Full Lineup of BEVS
Toyota is a global company supported by
customers around the world.
The Toyota brand now offers more than 100
models of engine-only vehicles, hybrid electric
vehicles, plug-in hybrid electric vehicles, and
fuel cell electric vehicles in more than 170
countries and regions.
The Lexus brand has introduced more than
30 models of engine-only vehicles, hybrid
electric vehicles, and plug-in hybrid electric
vehicles in more than 90 countries and regions.
Furthermore, we will expand the options for
carbon neutral vehicles by offering a full lineup
of BEVS. Specifically, we plan to roll out 30
BEV models by 2030, globally offering a full
lineup of BEVS in the passenger and commer-
cial segments.
Many Years of Accumulated Experience
Gives Toyota a Competitive Edge
We aim to achieve global sales of 3.5 million
BEVS per year by 2030.
By 2030, Lexus aims to realize a full lineup
of BEVS in all vehicle categories and to have
BEVS account for 100 percent of its vehicle
sales in Europe, North America, and China, for
total sales of 1 million units globally. And, it
aims for BEVS to make up 100 percent of its
global vehicles sales in 2035.
TOYOTA MOTOR CORPORATION
16
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