2023 Outlook and Advancing The Ford Plan: Electrification
Executing Our Investment Thesis To Deliver Ford+
2022 Highlights
Disruptive Technology Allows Us to Leverage Foundational Strengths to Build New Capabilities -
Enriching Customer Experiences and Deepening Loyalty
CUSTOMER EXPERIENCE
SECRET
•
ICE/Hybrid: Delivering the freshest and most-appealing lineup in the industry with Broncos,
Mavericks, Rangers etc., along with derivatives like Raptor and Tremor
Electrification: #2 EV brand in the U.S.; more than 60% of sales to customers new to Ford; sales
growth rate about 2x the rate of the overall EV segment; scaling to 600K units of global capacity by
the end of 2023
Commercial: Commanding leadership in North America and Europe; fast-growing, high-margin
software business, driving productivity, telematics, charging and fleet management; expanding sales
of parts and services.
Ford
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