Purple Revenue Growth Strategy

2. Selective expansion of our wholesale channel will protect Purple's premium brand positioning purple purple 27 27 Premium brand and store experience reinforcing Purple's premium product and brand positioning Moderate store count that will optimize ROI for identifying, onboarding and supporting partners Reach target consumer demographic willing to spend in the premium segment Consultative sales process by knowledgeable team members Merchandising freedom to deliver Purple-specific experience (e.g., displays) Flexible brand assortment policies granting Purple ability to alter assortment in doors

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