Investor Presentaiton
Japan's restaurant environment
Current state of the Japanese restaurant industry
Market size: JPY16 trillion in 2015, peaked in 1997 at JPY17 trillion
GURUNAVI
Four consecutive years of growth, backed by increasing spend per customer, increasing number of foreign visitors
to Japan, increasing trend in corporate entertainment spending, etc.
Source: Food Industry Research Institute, “Size of restaurant market." Institutional meals, bars, and night clubs are excluded.
Number of restaurants: 510 thousand outlets in 2014, peaked in 1986 at 650 thousand outlets
Sources: 1986 Business Census; 2014 Economic Census for Business Activity
Competition between restaurants has intensified.
Japan's population has entered into a decreasing phase.
It is essential for restaurants not only to attract new customers, but also to develop repeat customers.
Restaurants who successfully increased sales even within this challenging environment are
those who improved the quality and range of their food and beverages.
Source: July 2016 survey of Gurunavi member restaurants
2017 Gurunavi, Inc.
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