Detsky Mir Expansion Strategy
Russia's Children goods retail market leader with strong growth
and attractive shareholder returns
Key facts
Strong operational and financial results(3)
P
e
Undisputed #1 player
22% share of total children's goods market in Russia in 2020
Iconic brand
with 98% prompted awareness (1)
929 branded stores in 378 cities
in Russia, Kazakhstan and Belarus, of which 856 Detsky Mir,
24 Zoozavr stores and 49 Detmir Pickup (2)
Prime locations in modern shopping
malls with average store selling space of ~1,100 sqm
Top-4 online retailer in Russia by
number of orders
+2.4x online sales growth in 2020
Publicly listed
on the Moscow Stock Exchange since February 2017
with current free-float of 70%
Total number of stores
detsky mir
Generating attractive returns for investors
Detsky Mir share price performance since IPO
Consistently paying out 100% of Net
Income (RAS) in dividends
CAGR +19%
CAGR +9%
+61
868
850
929
New store
RUB/sh
openings in 1H 2021
216
160
+10.6%
FY'12
FY'20
1H'20
1H'21
150
LFL in 1H 2021
Total GMV) (RUB bn)
(Detsky Mir's Group)
140
CAGR +23%
online CAGR +2.4x
+24%
(+32% Q2 21)
online +42%
29%
130
Share of online
157,6
sales in Russia
120
65,9
81,5
1H 2021
30,4
110
86%
100
FY'12
FY'20
1H'20
1H'21
Cash conversion (4)
FY 2020
90
Adjusted EBITDA (6)
margin
100%
80
+5.9p.p.
+1.4p.p.
Dividend payout ratio(7)
TSR 120%
11,9%
6,0%
8,7%
70
7,3%
1.1x
RUB 40.9/sh RUB 85.0/sh
Net debt/
60
RUB 151.2/sh
FY'12
FY'20
Q1'20
Q1'21
RUB 107.1/sh
adj. EBITDA 2020
50
Revenue breakdown, 2020
Current share
price
Toys
31%
Fashion
29%
Newborns
30%
Other (8)
10%
Cumulative
declared
dividends
IPO share
price
Total
return
2017
2018
2019
2020
2021
Source: Company data, Ipsos Comcon, MOEX as of 30 June 2021
(1) "Children Goods Market in Russia" report by Ipsos Comcon ("Ipsos Comcon report"). Consumer survey conducted in December 2020
(2) As of 30 June 2021
(3) Under IAS 17
(4) Calculated as (Adj. EBITDA - Capex)/Adj. EBITDA
(5) GMV includes purchases at the Group's retail stores and goods and services sold through the website and mobile application, which may be own or third-party goods and services (incl.
value added tax, net of discounts given to customers and net of returns and cancelled orders)
(6) Adjusted for the one-off effect relating to additional bonus accruals and Income received from partial termination of employees' right to receive shares under the LTI program (as
percentage of Revenue)
(7) Based on net profit under Russian Accounting Standards
(8) Including large items, stationery, sports and seasonal goods
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