Investor Presentation May 2018

One of the largest database of India's consumption Our Customers Their evolving income levels (est) Age (Years) Customers Share >>>>> Customer base mix (2018) FUTURE RETAILI And we know their consumption choices in great depth Women's Apparel 12% 48% Under 25 >>>>>> 11% c) Babycare 40% 26 to 35 >>>>>> 29% 36 to 45 30% 46 to 60 22% >> Customer base mix (2024) 26% 46% 28% Above 60 8% Annual income (in): 0.3-0.5 mn 0.5-1 mn >1 mn *Estimates based on internal data FRL | Investor Presentation | May 2018 K Health products ° ° >6.5mn customers ~5mn customers ~4.5 mn customers ~0.9mn Travel related products customers ~3.5mn Instant Noodles customers SOAP Soaps ~3mn customers

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