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Investor Presentaiton

• Brand (2) The Hastings Direct current brand identity will develop further to sustain its customer appeal and to increase differentiation against other insurance providers. New TV creative, for March 2007, to introduce Harry Junior. Creating a family for Harry reflects target customer's lifestyles and aspirations and associates the brand with trustworthy imagery. Also will review how corporate activities align with brand. H JNR IAG Insurance Australia Group Hastings DIRECT 8
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