CAGNY 2021 Investor Presentation slide image

CAGNY 2021 Investor Presentation

Disciplined IQOS & Marlboro HeatSticks Expansion Approach with Lead Market Learnings 2020 Lead Market Learnings: ā—‰ ☐ many adult smokers aren't aware of the full range of benefits of switching to the product from cigarettes adult smokers appreciate flexible engagement options some adult smokers hesitate to try the product based on initial purchase cost Awareness Engagement Trial IQOS Purchase Conversion 23 | For Investor Presentation ONLY | CAGNY 2021 | 2.17.2021 Trademarks used for discussion purposes only. All third-party trademarks remain the property of their respective owners Altria
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