Investor Presentaiton
Unique price, product and market combination
Etalon Group is attractively positioned in high quality, yet affordable real estate segment
Real estate price segments of presence vs. competitors
MMA
SPMA
Regions
PIK
SU-155(1)
LSR
SU-155(1)
RGI International
PIK
SU-155(1)
Supply structure by volume(2)
(2H 2010)
St. Petersburg
9%
14%
Total: 1.1mn sqm
LSR
77%
LSR
Moscow
10%
RGI International
Total: 1.9mn sqm
Etalon Group
46%
Sistema-Hals
44%
Mirland
Don-Story(1)
Inteco (1)
Lower
Medium
Upper
Lower
Medium
Economy Class
Upper
Medium Class
Panel
Premium
Class
1%
5%
94%
Moscow Region
Total: 13.7mn sqm
Poured concrete
Economy class
Middle class
■Premium class
• Etalon Group is positioned in Upper Economy Class and Lower Middle Class - market segment with fewer number of competitors
Economy Class and Middle Class price segments dominate both SPMA and MMA real estate markets, with marginal share of
premium class
Competitive pricing combined with upscale poured concrete technology is able to target a very wide universe of customers
.
(1) Non-public peers
(2) Based on the total area of residential apartments available for sale on primary market at the end of 2H 2010
Etalon Group
031View entire presentation