GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Agency Relationships: Type, Public Companies, 2002 - 2013 ■ 100 90 80 70 60 47.2 50 57.4 53.1 43.6 39.9 36.1 40 30.2 30 24.6 20.6 20 14.9 13 21.3 16.1 16 13 10 3.7 5.6 6.2 9.6 6.5 0 Single Agency of Multiple Ongoing Pre-Approved Projects Ad Hoc Projects Record 2002 2007 2009 2011 2013 Agency of record relationships continue to decline Ongoing relationships with multiple agencies: the new norm 76 Strategic Communication and Public Relations Center

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