Freshpet Distribution and Sales Performance

freshpet Advertising drove penetration gains which drove growth 1.5 1.45 1.4 1.35 1.3 1.25 1.2 1.15 1.1 1.05 1 Cumulative Media Spending vs. 52 Week Core Dog Penetration $40,000,000 Jan-17 Feb-17 Mar-17 Apr-17 HH Penetration May-17 Jun-17 Jul-17 Aug-17 Sep-17 Cumulative Spend Oct-17 Nov-17 Dec-17 Jan-18 Linear (HH Penetration) Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 $35,000,000 $30,000,000 $25,000,000 $20,000,000 $15,000,000 $10,000,000 $5,000,000 $- Linear (Cumulative Spend) Nielsen HH Panel date for Freshpet Core Dog (Rolls, Roasted Meals and Fresh from the Kitchen) - Rolling 52 week penetration data 14 14

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