Tanfeeth Overview
Strategic Imperatives are Evolving
Gradual Shift in Focus from Strengthening the Bank to Growth Acceleration
2008
2009
2010
2011
2012
Crisis
Management
1. Optimise Balance Sheet
Capitalisation
•
Liquidity
2. Enhance Profitability
.
Operating efficiency
Margins and fee generation
3. Enhance Risk Management
Strengthening the Bank
4. Selective Investment in Growth Areas
Growth
Acceleration
1. Optimise Balance Sheet and Capital
Allocation
Funding efficiency
Acquiring high yielding assets
2. Drive Profitability
•
•
Key account planning
Increase cross-sell and bolster fee revenues
Effectively manage cost base
3. Enhance Support Functions and
Strengthen Platforms
4. Measured Investments in Growth Areas
Emirates NBD
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