Goodyear Forward: Driving Shareholder Value
Portfolio Optimization: Sharpening our Focus
Margin Expansion: Creating Fuel for Growth
Addressing Leverage: Strengthening our Profile
MARGIN EXPANSION: $1B COST REDUCTION
WORKSTREAMS WITH CLEAR LINE-OF-SIGHT TO 100% OF THE COST SAVINGS BY 2025
ENABLED BY -$1.1 BILLION OF RESTRUCTURING TO ACHIEVE THE COST REDUCTION
Footprint Actions and
Plant Optimization
• Initiatives driving
component simplification,
increased product
standardization and fewer
changeovers, enhanced
predictive maintenance,
labor productivity and
ongoing footprint actions
⚫ SKU rationalization to
reduce complexity and
enable increased plant
efficiency
Purchasing
• Reduction in raw
materials costs via
"clean sheet" approach
to identify and negotiate
best-in-class prices
• Vendor + spend
consolidation
⚫ Rigorous data-driven
negotiations
⚫ Material substitution and
consolidation
SAG
• Growth in low cost/off-
shore shared service
centers
⚫ Lean / best-in-class
organizational structure
for lower cost and
increased efficiency
• Increased automation of
transactions via IT / AI
• Refined marketing and
other non-FTE spend
Supply Chain and R&D
⚫ Digital inventory and
logistics planning, virtual
R&D prototyping and
increased efficiency
• Optimize logistics to
reduce less-than-
truckload shipments
• Establish offshore
product development
centers
12
40%
35%
20%
5%View entire presentation