Investor Presentation April 2018

Market Shares Trends in Total Hair Oil Category (All India - Urban + Rural) Volume MS Value MS 8.0% 7.0% 6.0% 5.0% 4.7% 4.5% 4.0% 3.0% 2.0% 1.0% 12.0% 7.4% 7.3% 7.3% 7.1% 6.6% 6.7% 10.0% 5.8% 9.9% 9.5% 9.7% 9.7% 9.8% 9.5% 8.5% 7.7% 8.0% 7.1% 6.0% 4.0% 2.0% 0.0% 0.0% 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 At a full year level ADHO has maintained Vol MS in the THO category & has a slight drop in Val MS Source: Nielsen Retail Audit Report, Mar 2018 WORK CERTIFIED JAN 2017 DEC 2017 INDIA 15

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