Responsive Acquisition Marketing Platform (RAMP) slide image

Responsive Acquisition Marketing Platform (RAMP)

We Have a Successful & Growing M&A Track Record Acquisition Develop and augment new user acquisition channels Build strong brands in focus markets or verticals Diversify monetization capabilities O&O Product Extension Accelerate international growth Startpage Strong consumer brand for private search with significant international presence Significant day 1 acquisition synergies due to superior System] monetization terms and UI testing platform to improve RPS Migration to RAMP framework led to further RPS improvements Search RPM Growth Under System] $6.83 $14.02 MapQuest M CONCOURSE MEDIA Startpage info.com Qool infospace LTM as of 12/31/18 Q1'21 • • MapQuest Strong consumer brand and travel-related search engine Underinvested by previous owner Superior display monetization from RAMP drove 32% increase in site monetization within 1 month of acquisition close Migration to RAMP led to significant opportunity to acquire and monetize traffic • Q3 2020 up 17% YoY vs Q3 2019 (pre- acquisition), despite headwinds from COVID Site RPM Growth Under System1 $27.40 $9.71 3x- LTM as of 9/19/19 Q1'21 28 S1 Note: "RPM" refers to page revenue per thousand impressions; "RPS" refers to revenue per session; "O&O" refers to Owned & Operated
View entire presentation