Responsive Acquisition Marketing Platform (RAMP)
We Have a Successful & Growing M&A Track Record
Acquisition
Develop and
augment new
user
acquisition
channels
Build strong
brands
in focus
markets
or verticals
Diversify
monetization
capabilities
O&O
Product
Extension
Accelerate
international
growth
Startpage
Strong consumer brand for private search
with significant international presence
Significant day 1 acquisition synergies due
to superior System] monetization terms
and UI testing platform to improve RPS
Migration to RAMP framework led to
further RPS improvements
Search RPM Growth Under System]
$6.83
$14.02
MapQuest
M
CONCOURSE
MEDIA
Startpage
info.com
Qool
infospace
LTM as of 12/31/18
Q1'21
•
•
MapQuest
Strong consumer brand and travel-related
search engine
Underinvested by previous owner
Superior display monetization from RAMP
drove 32% increase in site monetization
within 1 month of acquisition close
Migration to RAMP led to significant
opportunity to acquire and monetize
traffic
• Q3 2020 up 17% YoY vs Q3 2019 (pre-
acquisition), despite headwinds from
COVID
Site RPM Growth Under System1
$27.40
$9.71
3x-
LTM as of 9/19/19
Q1'21
28
S1
Note: "RPM" refers to page revenue per thousand impressions; "RPS" refers to revenue per session; "O&O" refers to Owned & OperatedView entire presentation