Investor Presentaiton

Our Content: China's Most Comprehensive Music Library 2 Labels Content Production Tencent Musician Platform Promotional Capabilities Leading music library with diversified genres Hundreds of domestic and international music label partners1 with 150mm+ music and audio tracks¹ Head-start period partnerships with top domestic and overseas labels and artists Various trendy genres including Chinese ancient style, Hip-hop, J- POP, K-POP, ACG, EDM; and diverse music verticals such as gaming, classical, and electronic music Advanced technology-driven production capabilities Proprietary technology and deep understanding of music trends to systematically and efficiently create, evaluate and promote music Cooperation with well-known IPs across various entertainment verticals at home and abroad AIGC tools & full-suite of resources and services for efficient original content production Cultivate and empower indie musicians & original music One-stop platform to empower musicians with comprehensive resources and services as well as holistic support ranging from online and offline promotions to diverse monetization avenues Rich variety of creation scenarios and opportunities to explore social and cultural values through music More expansive and vibrant musician ecosystem co-built with Weixin to widen artists' exposure Integrated internal and external promotion resources Broader Tencent ecosystem for music promotion Varied promotional channels such as variety shows, films, videos and performance events Partner with popular brands to host sponsored music festival Note: 1. As of December 31, 2022. د UNIVERSAL UNIVERSAL MUSIC GROUP SONY MUSIC ད. MUSIC WARNER RECORDED K HYBE WE BELIEVE IN 滾石唱片风华秋实 MUSIC ROCK FORWARD ROCK RECORDS & TAPES In-house Studios ZE CUBE ENTERTAINMENT Broader Tencent Ecosystem HE FX QQ音乐聚星互娱新鲜制造腾讯游戏 Tencent Games 阅文集团电影原声带 No More Bets See You Tomorrow Summer Love Beast X 视频号腾讯视频不负好时光 Weixin Video Accounts Tencent Video billboard Harry N THE TREASURED VOICE Billboard 9

View entire presentation