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Investor Presentaiton

COMPETITIVE ADVANTAGES - WHY BADGER METER WINS Broadest Range of Offerings - Choice Matters Technology Leadership Innovation High Service Levels and Customer Support Brass and polymer Mechanical and static (ultrasonic) Drive by, fixed and cellular radio technology Well established E-Series Ultrasonic expertise - maintains accuracy and lower cost circuit boards ORION Cellular - leverages existing infrastructure, coverage BEACON/EyeOnWater - actionable data for utility and homeowner D-Flow technology for performance enhancement, cost reduction and larger sizes Remote actuating flow restriction valve Strong brand preference - long term relationships / loyalty >50K Water Utilities in US Utility Size and their Share of Meter connections Large 400 45% Channel coverage - regional service center and local distribution to cover smaller utilities Mid 4,000 35% Low Lifecycle Costs Highly trained Solution Architect, customer care and field technology support Highly accurate and quality products/low warranty Exceptional battery life Leverage existing cellular technology network Strong Market Position in North American Oligopoly; Significant Customer Diversity O2021 Badger Meter, Inc. Small 45,000+ 20% 10
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