Investor Presentation Full Year 2017
Investor Presentation
Full year 2017
Slide 92
~50% of historic NovoSevenⓇ sales exposed to
competition, but opportunities remain in other indications
Estimated NovoSevenⓇ sales by indication¹
CHWI PPX (A&B)
CHWI surgery (A&B)
CHWI on demand (A&B)
Other indications²
Challenge
~15%
~25%
~50%
Haemophilia A PPx
and on demand
sales exposed
~10%
to competitive entry)
~50%
NovoSevenⓇ sales of DKK 9.2 billion³
Opportunities and challenges for
NovoSevenⓇ franchise
Roche's Emicizumab launched recently, leading to intensified
competition in the segment for haemophilia A with inhibitors
Opportunities
.
•
•
Maintain position as preferred agent for all bleeds including
breakthrough bleeds for patients on prophylactic treatment
Improving diagnosis and treatment of select indications
outside of haemophilia A with inhibitors with special focus on
acquired haemophilia
Drive development of NovoSevenⓇ franchise in
underdeveloped Chinese market following inclusion on
National Drug Reimbursement List
1 Based on internal Novo Nordisk estimate
2 Other indications include areas like acquired haemophilia, Glanzmann's thrombastenia and congenital
FVII deficiency
3 Reported sales for full year 2017
CHWI: Congenital haemophilia with inhibitors; PPx: Prophylaxis; A&B: Haemophilia A and B
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