Edita Company Presentation

6 Leading R&D Platform with a Track Record of Successful Innovation Robust In-House R&D Framework Pioneering New Snack Categories In-house R&D team Works closely with the Marketing and Sales departments to identify new opportunities Instrumental in the expansion into new product lines Leads innovation in new flavors and larger serving sizes in existing product categories Optimizes production processes for existing products Provides technical support to the production facilities to maintain and enhance quality and ensure compliance with all regulatory requirements 1st Packaged Croissant Product in Egypt Molto Crosson 1997 14 New SKUs 41 Active SKU Management (2010-2014 SKU Listing / Delisting) ■Delisted SKUs ■ Total SKUs 52 13 15 65 2 64 67 68 68 50 5 1 (2) (2) (3) (2) (12) 2010 2011 2012 2013 2014 Mar-2015 (21) 2010 to Date Source: Media Scene Report (Sep-2014) مونتو edita onow 2011 First Baked Salty Snack Product in Egypt BAKE ROLLS Bake ROLZ 2000 Other Product Launches TODO TODO mhix 2010 TODO Freska TODO Freska Freska 18

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