Coca-Cola Amatil Investor Presentation
THE COCA-COLA COMPANY'S
STRATEGY TO FOCUS ON
CHOICE, CONVENIENCE AND
THE CONSUMER
ACCELERATE GROWTH
OF CONSUMER CENTRIC
BRAND PORTFOLIO
Coca-Cola
TAKING MORE AND
BOLDER ACTION TO
REDUCE SUGAR
Our Strategic Priorities
Accelerate
Growth of
Consumer-Centric
Brand Portfollo
Drive
Revenue
Growth
Strengthen
System
Digitize
the Enterprise-
"Click's Reach
of Desire
Unlock
the Power
of Our People
Making the Right Choices and Investing for Growth
Consumer-
Centric Brand
We Are Shifting to More of a Category Cluster
Model to Drive Growth Across Our Total Portfolio Portfolio
Energy M
SON
SHARE
>50%
-15%
<10%
-15
-15%
CCA
COCA-COLA AMATIL
Source: The Coca-Cola Company Presentation February 2017
Our Approach for Added Sugar Has Evolved
Consumer-
Centric Brand
Portfolio
• Reduce sugar
• Evolve recipes
BOTTLE
New and different drinks
Smaller packages
Accessible information
No advertising targeted
to children under 12
Drive sustainable, profitable
growth of our brands
Encourage and enable
consumers to control their
intake of added sugar
from beverages
Taking More and Bolder Action in 2017
to Reduce Sugar Footprint
Consumer
Centric Brand
Portfolio
Key Business Actions
Focus on Zeros
Global Rollout of
Coca-Cola
Coca-Cola Zero Sugar
2 Reformulate to Reduce Sugar
30%
500+ now in pipeline
Sonke
2X previous number
Affordable
3 Drive Small Packs
Small Sparkling
Package (ASSP)
Downsize Select Single-Serve Packs
Accelerate Portfolio Expansion of Low No Added-Sugar Drinks
Coca-Cola Amatil Investor Presentation
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