Investor Presentaiton
2022-2025 STRATEGIC PLAN
VISION
Our vision is to move New Brunswick forward through an inspired and engaged membership of future-focused professionals.
MISSION
Our mission is to enhance the value of the Canadian CPA designation, by: protecting the public interest; attracting and
supporting our members, candidates, and students; and participating in improving the socio-economic condition of New
Brunswick.
VALUES
Our values are Transparency, Collaboration, Excellence, Integrity and Innovation.
STRATEGIC GOALS
VALUE
Be "the" resource
MEMBERS
Help them thrive
Differentiate vs.
competitors
Be the career
of choice
DELIVERY
Inspire continued excellence
Modernize our
interactions
Articulate the value
proposition
Deeply know our
members
Align performance
management to vision
Measure our impact
Provide added value
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