Working Toward the Mobility Society of the Future
Message from
the President
The Source of Our
Value Creation:
What Makes Us Toyota
Value Creation Story:
Working toward the Mobility
Society of the Future
Business Foundations
Corporate Data
for Value Creation
Message from the President
I Believe in a Mobility Future That Only
Carmakers Can Create
We are living in an era in which it is hard to
predict the future. On top of the recent
international tensions, strained supply of
semiconductors, and soaring material
prices, the CASE revolution is driving a
transformation of car making itself.
Steering our business forward has never
been more challenging.
Amid these turbulent conditions, for the
future of the planet and generations to
come, all of industry, indeed, all of
humanity must work to address the task of
creating a carbon-neutral world.
I began efforts toward this end by
advocating for a proper understanding of
carbon neutrality.
"Carbon is our enemy, not the internal
combustion engine or a particular powertrain."
"We must reduce CO2 emissions in all
processes of producing, transporting, and
using energy."
"It's important to pursue carbon neutrality
based on each country's energy and
infrastructure situation while keeping open
an array of technological options to
accelerate CO2 reduction and zero
emission efforts."
I have continued to emphasize these
core points. To move forward, I think
that, above all, we must put aside our
doubts and just take action.
This is certainly true for the development
of hydrogen engines. Hydrogen engines
are far from ready for commercial
release, but we have been striving to
accelerate development by honing them
on the front lines of motorsport. The
development of hydrogen engines could
allow us to leverage our wealth of
internal combustion engine and, in turn,
protect the jobs of our colleagues who
have dedicated so much to their work
with engines.
This approach is only possible because
our engineers were quietly and diligently
advancing cross-company development
since long before the term "carbon
neutral" became as common as it is
now. I had just one message for them:
Don't stop because the future is
unclear; because the future in unclear,
give it a try.
Such efforts are not confined to hydrogen
engines. At any given moment, numerous
engineers are grappling with new,
unprecedented technologies across Toyota.
My mission is to explore the path forward to
the future while protecting jobs and the
livelihoods of our stakeholders. At Toyota,
we do not want to leave anyone behind.
That is why we are striving to extend the
range of our technological options by
leveraging the achievements of our
engineers, including those who came
before us.
CROWN
The Importance of Car
Making Stories
Over the past 13 years, I have been working
to return Toyota to its origins, the philosophy
of "producing happiness for all."
"Let's make ever-better cars."
"Let's aim to be best-in-town, rather than
being the best in the world."
"Let's work for the sake of others."
TOYOTA MOTOR CORPORATION
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INTEGRATED REPORT
Photographs by Noriaki Mitsuhashi / N-RAK PHOTO AGENCYView entire presentation