Investor Presentaiton
... Leads to a Stronger Platform (continued)
This case isn't unique to Damai or Lazada. We looked at number sellers across the fashion and beauty categories, for Shopee vs.
Tokopedia also...
.
Shopee consistently had lower prices and higher number of reviews / volume per seller. Versus Tokopedia especially, Shopee's
Ratings count was ~10x higher.
•
The site aesthetics were also much better on Shopee, with professional / stock photos, vs. self-taken photos on Tokopedia.
Shopee's Superior App Aesthetics
Shopee on top left, Tokopedia on bottom right
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HAYDEN CAPITAL
Number of Ratings by Platform
Shopee vs. Tokopedia
Store
Category
Ranking
Ratings
toko
womens fashion
top sales
1,550
[1.40% Briginal Band
.000.00
toko
womens fashion
top rated
1,765
toko
beauty
top sales
3,157
toko
beauty
top rated
3,780
toko
electronics
top sales
2,173
toko
electronics
top rated
2,128
toko
comp/acc
top sales
2,322
toko
comp/acc
top rated
2,271
shopee
womens fashion
best-selling
15,727
shopee
womens fashion
popular
13,635
MAGIE GLOW EXTRA
NOW PROOF MATTE ME
WHITENING NIGHT
NEWSH
NOW IS PROOF SOFT LIPSTICK
45.500
shopee
beauty
best-selling
18,358
shopee
beauty
popular
11,794
shopee
electronics
best-selling 22,447
shopee
electronics
popular
15,082
shopee comp/acc
BACsire and Delicate a
Than A C
shopee
comp/acc
CHAMN 30g
best-selling
popular
2,304
1,766
Cushion
FU-49.000
Fred Liu, CFA | [email protected]
18View entire presentation