Investor Presentation
Innovation and Brand Building
Twelve brands launched in the last decade, eleven are in premium categories
Started the
branded IMFL
division and
launched its first
brand 8 PM Whisky;
Became a
millionaire brand in
first year of launch
After creating
brands in high
volume regular
categories, launched
the first product in
the semi premium
category, Magic
Moments Vodka
Launched
After Dark, a
premium
Launched two
new flavors of
category
whisky
Magic
Moments
Verve Vodka
Launched Rampur
Indian Single Malt
luxury whisky and
Regal Talons Semi
Deluxe whisky
1997
2002
2006
2009
2011
2012
2014
2015
2016
2017
Launched Old
Admiral Brandy
in the regular
category;
Became one of
the leading
brands in CSD
Launched
Morpheus Super
Premium
Brandy;
Magic Moments
became a
millionaire brand
Launched Magic
Moments Verve,
a super premium
vodka followed
by flavors of
Verve
Launched
ELECTRA, a
premium ready
to drink product
Radico
RADICO KILAITAN LTD.
Launched
Jaisalmer, a luxury
Indian craft gin,
8PM Premium
Black whisky and
Morpheus Blue
super premium
brandy
Launched Pluton
Bay Premium Rum
and 1965 The
Spirit of Victory
Premium Rum
One of the few companies in India to have developed its entire brand portfolio organically with in house capabilities
Four millionaire brands - 8 PM Whisky, Contessa Rum, Old Admiral Brandy and Magic Moments Vodka
Investor Presentation | November 2020
2018
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