Achieving Long-Term Growth Targets

• MARKETING STRATEGY FOCUSED ON TWO KEY MESSAGING WINDOWS OMNI-CHANNEL NATIONAL ADVERTISING CAMPAIGN Awareness Campaign #1 Awareness Campaign #2 Bolster brand awareness JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC Targeting key core AND medium-to-heavy QSR users Proven breakthrough: 120+ TRPS per week Campaign Ramp BREAKTHROUGH LEVEL NATIONAL TV PRODUCT ACTIVATION Campaign Ramp DIGITAL ADVERTISING BREAKTHROUGH LEVEL NATIONAL TV PRODUCT ACTIVATION WING STOP 8 Brand Awareness & Innovation

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