BigCommerce Investor Day Presentation Deck
B FINANCIALS
Enterprise accounts deliver superior unit economics and net
revenue retention profiles
2016
Annual Merchant Billings by Cohort: enterprise accounts
LTV to CAC: average of 8:1 across prior four years
Pre-2017
cohort
2017
2017 cohort
82% of 2021 net
new bookings
2018
2018 cohort
2019
2019 cohort
2020
2020 cohort
2021
2021
Annual Merchant Billings by Cohort: non-enterprise accounts
LTV to CAC: average of 2:1 across prior four years
2016
Pre-2017
cohort
2017
2017 cohort
18% of 2021 net
new bookings
2018
2018 cohort
2019
2019 cohort
2020
2020 cohort
2021
2021
Notes: (1) Both graphs have like for like scale to facilitate accurate comparison; (2) annual merchant billings includes subscription revenue and estimated partner and services revenue contribution; (3) LTV to CAC
estimation allocates S&M spending according to fair share mix of new merchant bookings by year. Ongoing LTV to CAC disclosure will remain total business level.View entire presentation