Yili Innovation and Market Leadership
Company
Product
•
•
Liquid milk: multiple brands operate in ambient category, occupying the
leading positions in different sub-categories
优酸乳
Best-selling in China for 25 years, No. 1 brand in lactobacillus
beverage with sales revenue of nearly 10 billion RMB
Continuous innovation in taste, like sugar-coated haws flavor,
apricot flavor and lychee flavor, to attract the new generation
Expanded consumption scenarios; launched customized new
products through catering channels
•
.
No.1 brand in children's milk
Dug deeper into consumer needs, taking the lead in introducing the
concept of "native nutrition" and redefining children's milk that is more
suitable for their growth
DHA milk and A2 milk that meet the growth needs for children,
successfully drove the development of QQ Star brand and domestic
children's milk industry
(伊利
品质,源于热爱
(12)
SHUHUA
•
No.1 brand in lactose free milk with
market share of nearly 60%
Deep collaboration with aerospace and
academician experts; successfully created
the top professional functional milk brand
谷粒多
No.1 brand in cereal milk, top brand
recognition in cereal milk for years
臻浓牛奶
No.1 brand in concentrated milk
.
New product, Zhennong High-calcium
Milk, further expanded functional milk
segments
Data source: Nielsen, Company data
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