GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Respondents' Roles in their Organizations (Screened) Senior communication professional responsible for operating unit 9% Most senior internal communication professional 2% Communication Professional reporting to a senior communication executive 6% Report directly to most senior communication professional 21% 9 Strategic Communication and Public Relations Center Most senior .communication professional in organization 62%

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