Investor Presentation
INSPIRATO
3. Unit Economics
Powerful leverage for driving sustainable, long-term profitability
Strong unit economics drive profitable growth
Pass Annual Subscription Cost¹:
$30,000
Club Annual Subscription Cost¹:
$7,200
•
2021 Customer Acquisition Cost²:
~$5,350
2017-2019 Avg. Club Customer Retention:
~83%
2020 Club Customer Retention:
2021 Projected LTV / 2021 CAC²:
Source Company financial model
Notes:
1.
Excludes enrollment fee
2.
Inspirato's data-driven approach to marketing
spend and conversion funnel enables superior
sales efficiency
Club customer retention history serves as strong
proof points for projected Pass performance
Loyal subscriber base enables LTV expansion
through upgrade to Pass or Family / Premium
Sharing Add-On
~78%
Path to increasing subscriber LTV as scale enables
margin expansion
4.0x+
Lifetime Value ("LTV") is calculated as total subscription and usage-based revenue (including enrollment fees) for a subscriber's expected time as a subscriber and adjusted for assumed margin based on management estimates. LTV includes revenue from upgrades (ie., Club to Pass upgrades and Dues Only adding
Pass). For purposes of calculating total LTV, Inspirato calculates LTV for each subscription type and calculates a weighted average by estimated mix of new subscriber types. Customer Acquisition Cost (CAC) is calculated as total customer acquisition spend divided by customers acquired for a given period
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