ironSource SPAC
BUSINESS MODEL & FINANCIAL OVERVIEW
Powerful customer cohort expansion
REVENUE CONTRIBUTION BY CUSTOMER COHORT'
2016
2017 Cohort
2017
2018 Cohort
3.6x
2018
2019 Cohort
4.0x
4.3x
2019
3.0x
4.8x
9.1x
• 2020 Cohort
2020
Customer
Expansion²
• Customer success
• Expanded usage of existing
solutions
• Incremental cross-sell and up-sell
• 69% of Sonic customers >$100K
use both user growth and
monetization solutions,
representing 59% of revenue³
is ironSource For the year 31, 2000.
Measured for all customers. Cohort expansion is calculated as the last trailing 12-month revenue contribution from continuing operations.
13% of Sonic customers >$100K
use on-device placements and
benefit from Aura, representing
29% of revenue³
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