Strategic Roadmap and Financial Performance
Enabling Platform | BEGIN Dubai
BEGIN
Oct 2020
BEGIN
US-based
Stake: c. 2% (1)
Investment AED 19 MN
Education Technology Company
Amanat invested in the Series C funding round of
BEGIN, a US-based, award-winning, early
education technology company. BEGIN's investors
and partners include some of the most
recognized children's brands including Sesame
Workshop, LEGO Ventures, Gymboree Play &
Music and Fisher-Price. BEGIN's flagship brand is
HOMER, the essential proprietary learning
framework for young children. The HOMER
Method delivers academic skills like literacy and
math, in addition to personal skills like problem
solving and social emotional awareness through
content that is personalized to kids' interests, age
and learning level.
Investment Thesis
ā Diversify Amanat's education investment portfolio into EdTech;
ā Potential for expansion in the MENA region, with Amanat acting as the
strategic partner;
Talented and experienced management including CEO Neal Shenoy;
with a proven track record of building highly successful businesses;
Provides effective research-based products with high quality content
developed from top industry experts based on existing and proprietary
pedagogy research with proven results of engagement and efficacy;
and
Partnerships with renowned global household players.
(1) On a fully diluted basis, as of the time of acquisition (Oct 2020). Amanat's stake in BEGIN is subject to frequent changes, as the company raises subsequent funding rounds or shares and other dilutive securities for the purpose of
acquisitions and employee compensation.
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