3Q 2023 Financial Performance
STRATEGY | CONTEXT
We are refocusing and simplifying our existing strategy for an evolving
external environment and an optimized internal structure
2019
■ Sudden rate declines
■ Covid-19
■Increased digital
adoption
Rising rate environment
■ Historic increase in levels of inflation
Geopolitical tensions
Recessionary fears
■ Accelerating Vision 2030 strategic
investments
2020
2021
BSF Management Changes
2022
البنك
السعودي
الفرنسي
Banque
Saudi
Fransi
2023
2024
2025
5-year 'LEAP'
Comprehensive strategy to re-
imagine and modernize the
bank; comprising 163
strategic initiatives and
targeted at growing market
share
Strategy Refresh
Strategy refresh with 102
initiatives to align to post-
Covid market realities,
growing with market in core
segments while improving
operating model and digital
propositions
Strategy Refocus
Refocused and simplified
strategy to 10 key focus
areas, accounting for an
evolving market, focusing on
our core strengths, including
SFL and SFC for the first time,
and with balanced targets on
profitability and market share
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