HARLEY-DAVIDSON STRATEGY

PILLAR 5: INTEGRATED CUSTOMER EXPERIENCE SIGNIFICANT IMPROVEMENT IN DEALER HEALTH Strongest network across the powersports landscape, with both unique reach and High degree of H-D exclusivity HARLEY-DAVIDSON Higher price realization, inventory discipline and optimized network leading to... HARLEY-DAVIDSON WESLEY CHAPEL ...Historically high dealer profitability, which allows... BALLYBAVIDSON REDLINE ...Future growth from position of strength rooted in desirability 36

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